Expertise in Engaging Brands With Children and Families.
Your Marketing Director!
You don't need to employ a marketing director when you can have one on-hand to get you "hitting the ground running" and set you up to drive your brands into the future! 
Your Marketing Director
Marketing To Children isn’t the same as “text book” marketing; it’s a challenge and requires a degree of experience and knowledge.
Therefore you may need a professional hand in guiding your brands so that they are ready to “hit the ground running”.
Here I offer the chance to work with a marketing professional – in order to shape and implement your new marketing strategy. Someone who can be ready to give you quick answers and provide instant feedback for your business.
I can act as your Director of Marketing to help you to build a new marketing plan. I understand marketing strategy, segmentation, differentiation and positioning. I can work with you for as long as I’m needed and be able to hand the reins back to you or your team whenever you are comfortable to “go it alone”
To be specific I may provide:
- Insight, analysis and strategy
- New product development
- Brand positioning and development
- Packaging design
- Sales positioning and development
- Licensing Strategy
- Marketing Communications, such as:
- Website strategy and implementation
- Digital strategy – SEO, Blogs, E-mail etc
- Above the Line Advertising – creative, planning and media
- PR
- In-store & Retail marketing
- Copywriting
- Building awareness
- Generate response
Effective marketing ideas
Do you want your marketing to help you build your brand and your business?
If so, please give me a call
Alternatively, perhaps you would prefer one of my short consultancy sessions:
BEN 10, TV & Collecting Research (Mar2010)
Author: Jammy Rascals Research
Availability: Download
Research Aim:
We set out to find what is the current situation in the playground for boys and what they are watching and collecting. We also wanted to find out about the present mood in regards Ben 10 and the popularity of the brand in the UK.
The research had 3 key aims:
- To discover what TV programs are particularly popular with young boys at present
- To establish whether boys still collect and what; and to discover what makes a good collection.
- To establish the popularity of Ben 10 across the young boy age groups and to establish whether there is a pattern and surmise on the long term effect
This report draws together the findings from a series of 7 focus groups
Contents
i. What are they watching
ii. What they really like and quite like
i. Do they collect
ii. What do they collect
iii. What is good about collecting
i. Pocket money and what they spend it on
i. What do they think of Ben 10
ii. Is there a preference for original vs Alien Force
iii. Do they like the Cartoons and/or the Live Action iv. How “cool” is Ben 10
Please note that this report is a DOWNLOAD. You will be sent the report automatically when your payment has been cleared.
It is a single license purchase. Should you require a multi-user license please contact us: admin@childrensmarketingexpert.com
Thank you.
More Details
BEN 10 has been a huge success Worldwide. Is his popularity on the wane? This report draws conclusions based on focus groups with boys aged 6-10 in the UK. It builds a story through kids TV viewing and collecting habits and to the current postion of Ben 10 in the playground hierarchy
