GO3

Success: Launched in Tesco out of cycle (Nov 09).
All marketing planned, developed and achieved in only 6 months!!

Working together with the senior management team we undertook the following:

Directing and management of marketing strategy and implementation: Category assessment and idea generation, product testing and development, customer and shopper insight, brand positioning, consumer research, sales positioning, packaging, PR and communications, agency management (design, creative agency pitch, media, PR and digital/ web site), trade marketing and retail relationships, partnership with 19 management for securing David Beckham  and staff management.

Management of launch event at Wembley stadium – David Beckham and 19 management, PR agencies, 300 schoolchildren [on the Wembley turf!]

It was an incredible achievement and we were all very proud. The financial crisis brought a premature end to our activity but the brand will make it through from solid foundations.

Neil Sanderson, Managing Director GO3 UK Ltd: “Nic was a great guy to work with and has a fantastic insight in how to market to children and families. His drive and enthusiasm was always fantastic. I would thoroughly recommend him”