Posts tagged Mattel

Celebrating Kids! – Sesame Street is 40

Nov 27th

Posted by jammyrascals in The Jammy Rascals Blog

This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >

educating children, Elmo, ethical kids, ethical marketing, kids, kids licensing, kids marketing, kids research, kids resources, licensing, marketing to children, marketing to kids, Mattel, SesameStreet, Television

Marketing to kids – Dolls – an opportunity!

Nov 25th

Posted by jammyrascals in The Jammy Rascals Blog

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Mattel is a worldwide smash as a company. Why is this? it’s a simple answer – Barbie!

The history of Barbie is well documented so I’ll let you do your own research but the rise of a phenomenal brand has mapped the rise of parent company Mattel. In the UK we had Sindy, More >