Expertise in Engaging Brands With Children and Families.
Posts tagged marketing to kids
UK – NICE calling for ban on Trans Fats – at last!
Jun 22nd
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.
The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!
NICE is also pressing More >
Nick Clegg attacks Children’s advertising – so let’s get ethical!
Jun 17th
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.
Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.
Clegg told the Daily Mail: “…with children being More >
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Positive kids update-Kraft to trim sodium levels in food products | Reuters
Mar 19th
Every step, no matter how small, is a psoitive one!
I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising!
NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American More >
Michelle Obama talking about obesity of children
Mar 19th
Here is the transcript of what Michelle Obama had to say to the Grocery Manufacturers Association, which I picked up from Lynne Sweet at the Chicago Sun Times
I am keen for all of us to put the pressure manufacturers to look at their products and what they put into them. By More >
UK Toy Fair 2010 – Great advert for positive kids!
Jan 28th
This is what “being ethical” can be about!
Whilst we strive for the ultimate in ethics we forget that there is no such thing as ”perfection”. Many will say that being ethical means a healthy or green or cause related product, but I’m not sure; yes these are important but to me More >
Article in Toys n Playthings Magazine
Jan 15th
This link is to my article in TnP
They decided to call me a “Guru”. I like it though!
http://content.yudu.com/Library/A1kwrz/ToysnPlaythingsFebru/resources/234.htm
Kids on call: phone firms target tots
Jan 3rd
I believe it’s time for Networks to face up to the fact that they “target” children even though none of them do it deliberately!
This is an interesting article about what’s happening in Australia: Kids on call: phone firms target tots.
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Get Your Products Reviewed By The Expert!
Dec 1st
Have you developed a kids targeted Brand?
Have you got a good idea that needs an opinion?
We will review all of your products for you.
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
