Posts tagged marketing to children; kids

I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.

However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >

childrens marketing, ethical marketing, kids marketing, marketing to children, marketing to children; kids, Nic Jones

Article in Toys n Playthings Magazine

Jan 15th

http://content.yudu.com/Library/A1kwrz/ToysnPlaythingsFebru/resources/234.htm

This link is to my article in TnP

They decided to call me a “Guru”. I like it though!

ethical kids, ethical marketing, kids marketing, marketing books, marketing to children, marketing to children; kids, marketing to kids, Nic Jones

Kids Xmas Joke!

Dec 18th

Who’s impossible to overtake at Christmas?

The 3 Wide Men!

childrens marketing, ethical marketing, jokes for kids, kids advertising, kids jokes, kids marketing, marketing to children, marketing to children; kids

The Best Toy You Ever Had or Still Have – Vote, win and raise $$ for charity!

Dec 15th

It’s holiday time and I want to know the most popular toy ever!

And what’s more one of you will win the most popular choice * Everyone who votes is entered for the draw! Plus, for every entry we will donate to a children’s charity*.

What’s your favourite? Barbie, Bratz, Transformers, Frisbee, More >

Barbie, best ever toys, Best kids toy, best toy, Bratz, childrens marketing, christmas toys, ethical kids, holiday toys, kids marketing, kids research, Lego, marketing to children, marketing to children; kids, reindeer, santa, toy, toys, toys for kids, Transformers, xmas toys

General Mills To Cut Sugar In Kids Cereals : Eat. Drink. Better.

Dec 10th

General Mills To Cut Sugar In Kids Cereals : Eat. Drink. Better..

Here’s a report from USA which is good news for all of us!

I hope they mean it; Well done General Mills

I really hope manufacturers are finally accepting their moral responsibility to the children.

childrens marketing, ethical marketing, families, Food and Related Products, kids rights, marketing to children, marketing to children; kids, marketing to kids, obesity

Nickelodeon’s new branding – or is it?

Dec 2nd

Have you seen Nick’s new branding? yes? well you must be in North America then!

Back in September, after reading about Nickelodeon‘s plans to re-brand and seeing the images I thought I’d wait a while before commenting on the marque and whether I believe it to be an improvement.

At the time More >

childrens marketing, Cyma Zarghami, kids advertising, kids marketing, kids research, kids Tv, marketing to children, marketing to children; kids, Nic Jones, Nick Jr, nick kids, Nickelodeon, Nicktoons

Get Your Products Reviewed By The Expert!

Dec 1st

Posted by jammyrascals in Front page featured

Have you developed a kids targeted Brand?

Have you got a good idea that needs an opinion?

We will review all of your products for you.

childrens marketing, ethical marketing, kids marketing, Kids product reviews, kids research, kids resources, kids reviews, marketing to children, marketing to children; kids, marketing to kids

Marketing to Kids Ethically – Part 2

Nov 23rd

I was asked last week: “Is advertising targeted directly at children correct or not?”

I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.

I believe that More >

advertising, advertising to children, advertising to kids, cereal advertising, childrens marketing, ethical kids, ethical marketing, exploiting kids, kids advertising, kids research, marketing to children, marketing to children; kids, marketing to kids, Television, X Factor

Marketing to Children Ethically – Obesity in the UK latest

Nov 12th

Image via Wikipedia

November 2009: The National Heart Forum in the UK says new data suggests obesity may be levelling off in children.

Is this great news? I say it’s encouraging, but not great, it’s ok, but let’s not get carried away it’ll take generations to undo the scandalous damage done to More >

childrens marketing, Food and Related Products, Food processing, Junk food, marketing, marketing to children, marketing to children; kids, National Heart Forum, obesity, overweight, sugar, Trans fat

Marketing to children ethically – Sport

Nov 10th

Image via Wikipedia

On Saturday (7th Nov) I went to a Rugby Union International at the incredible Millennium Stadium in Cardiff, Wales, where I watched Wales play New Zealand.

For those that are unaware of this marvellous sport, this is quite big match in the World calendar with the 2nd best team in the More >

childrens marketing, ethical marketing, kids sport marketing, marketing to children, marketing to children; kids, Millennium Stadium, Nic Jones, Rugby union, sports marketing, sports marketing to kids, Welsh Rugby Union

Marketing to children – Mickey Mouse gets a re-brand!!

Nov 9th

Image via Wikipedia

It is with great interest that I’m following this story from the NY Times and further mentioned on the Brandchannel web site.

Mickey Mouse is to get a re-brand to pull the litle chap into the 21st Century. What do we think, eh? good or bad, cool or foolhardy?

Personally I More >

brand licensing, branding, childrens marketing, Far East, licensing, marketing to children, marketing to children; kids, MickeyMouse, Movies, Studios, Walt Disney Company, Walt Disney Pictures

Not Immune To Criticism, Kellogg Removes Health Claim From Krispies (via brandchannel)

Nov 6th

Well, some good news on the food front.

The substance behind Kelloggs claims couldn’t be defended and they have done the right thing, which I have to congratulate them for. It’s a shame they spent so much time cooking up the claim in the first place.

Let’s hope it’s a start of More >

childrens marketing, ethical marketing, Food, Food and Related Products, marketing to children, marketing to children; kids, obesity, overweight, Salt, sugar

Marketing to Kids Ethically – part 1

Nov 5th

5 comments

Time to stop beating about the bush. Is marketing to children ethical or not?

My opinion; yes its fine to market to children

My rider: that the product and brand have been developed “ethically” and that there is absolutely no attempt by the brand owner to exploit children and their families.

How is this More >

Business, Child, childrens marketing, Diet food, Family, Food, Food and Related Products, marketing to children, marketing to children; kids, obesity, Salt, sugar

Tagd – Home

Nov 3rd

Tagd – Home.

children, childrens marketing, families, kids, licensing, marketing, marketing to children, marketing to children; kids, mentor

Nickelodeon's Brand Cohesion Grows Up

Sep 30th

Posted by Nic in The Jammy Rascals Blog