Expertise in Engaging Brands With Children and Families.
Posts tagged marketing to children
UK – kids obesity – Ofcom to keep current HFSS restrictions
Jul 26th
Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”.
The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to More >
Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?
Jul 12th
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.
However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >
UK – NICE calling for ban on Trans Fats – at last!
Jun 22nd
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.
The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!
NICE is also pressing More >
Nick Clegg attacks Children’s advertising – so let’s get ethical!
Jun 17th
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.
Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.
Clegg told the Daily Mail: “…with children being More >
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Positive kids update-Kraft to trim sodium levels in food products | Reuters
Mar 19th
Every step, no matter how small, is a psoitive one!
I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising!
NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American More >
Michelle Obama talking about obesity of children
Mar 19th
Here is the transcript of what Michelle Obama had to say to the Grocery Manufacturers Association, which I picked up from Lynne Sweet at the Chicago Sun Times
I am keen for all of us to put the pressure manufacturers to look at their products and what they put into them. By More >
Advertising affects kids’ health, Expert to say
Mar 17th
A doctor is to recommend to a Parlaimentary committee in the UK restricting advertising to kids because of a possible adverse effect on health – full script below
I applaud all measures taken to protect children but I’m just not sure how this can be applied because the strongest inter-advertising More >
Sexual images now an inescapable part of childrens lives, says psychiatrist | News.com.au
Mar 17th
Interesting article from Australia
What can be done about this? as they say, is the cat out of the bag?
I agree with the sentiments at the end of the article and that we should be aware of kids as they grow up and be sensitive to their own inquisitiveness.
Beware On-line for Kids; or Not, That is the question! oh, and is it ethical to research them in the ether?
Feb 4th
Last week I attended an interesting Market Research Society conference entitled Children – seen & heard . It was a mix of fact and opinion and about the children’s world, how it can be researched and some research results. I really enjoyed the first half and sure I would have enjoyed the More >
UK Toy Fair 2010 – Great advert for positive kids!
Jan 28th
This is what “being ethical” can be about!
Whilst we strive for the ultimate in ethics we forget that there is no such thing as ”perfection”. Many will say that being ethical means a healthy or green or cause related product, but I’m not sure; yes these are important but to me More >
Ethical marketing to kids – 2010 the year of honesty!
Jan 20th
There have been many blogs and communities discussing the big trends for marketing in 2010 and as you’d imagine there has been all kinds of suggestions, which essentially concentrate on the traditional model of our capitalist world and rather ignore the fact that things have fundamentally changed.
Many commenters have forgotten what More >
Article in Toys n Playthings Magazine
Jan 15th
This link is to my article in TnP
They decided to call me a “Guru”. I like it though!
http://content.yudu.com/Library/A1kwrz/ToysnPlaythingsFebru/resources/234.htm
Kids on call: phone firms target tots
Jan 3rd
I believe it’s time for Networks to face up to the fact that they “target” children even though none of them do it deliberately!
This is an interesting article about what’s happening in Australia: Kids on call: phone firms target tots.
