Expertise in Engaging Brands With Children and Families.
Posts tagged marketing
Ethical marketing to kids – 2010 the year of honesty!
Jan 20th
There have been many blogs and communities discussing the big trends for marketing in 2010 and as you’d imagine there has been all kinds of suggestions, which essentially concentrate on the traditional model of our capitalist world and rather ignore the fact that things have fundamentally changed.
Many commenters have forgotten what More >
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Half Price Children’s Marketing Book!
Dec 15th
SALE ON – HALF PRICE!
Download the Pdf version – save $£€’s
This is a PDF version.
Click here to purchaseMarketing Brands to Children – Ethically The book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain More >
Nickelodeon's Brand Cohesion Grows Up
Sep 30th
From Brandchannel; After 30 years of broadcasting to kids, Nickelodeon realized it was time to grow up. Their corporate identity, that is, not their programming.
This week, the children’s cable network launched a new cohesive identity across all operations within the Nickelodeon universe on television, feature films, consumer products, online, recreation and publishing More >
