Expertise in Engaging Brands With Children and Families.
Posts tagged kids resources
Beware On-line for Kids; or Not, That is the question! oh, and is it ethical to research them in the ether?
Feb 4th
Last week I attended an interesting Market Research Society conference entitled Children – seen & heard . It was a mix of fact and opinion and about the children’s world, how it can be researched and some research results. I really enjoyed the first half and sure I would have enjoyed the More >
Kids on call: phone firms target tots
Jan 3rd
I believe it’s time for Networks to face up to the fact that they “target” children even though none of them do it deliberately!
This is an interesting article about what’s happening in Australia: Kids on call: phone firms target tots.
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Brilliant “Lateral Thinking” Workshops – “Think Kid, Act Kid, Be Kid”
Dec 18th
Lateral Thinking, Creativity and Understanding!
Children are lateral thinkers; they think “outside the box”. With these programmes we help you think the same way and bring out the creativity inside everyone!
What makes a good Toy – I have the calculator!
Dec 7th
With holidays fast approaching why don’t you try putting the toys you want into this calculator.
If you score low then think twice. If you are very low in some sections have a good think about why you are buying the toy.
Most of all though don’t discount things that look a More >
Get Your Products Reviewed By The Expert!
Dec 1st
Have you developed a kids targeted Brand?
Have you got a good idea that needs an opinion?
We will review all of your products for you.
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
Professional Services
Nov 23rd
Brands can no longer rely on customer loyalty
It was ever thus in the children’s markets!
See how all brands can benefit from children’s marketing techniques
See how we can help you
