Expertise in Engaging Brands With Children and Families.
Posts tagged kids research
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Beware On-line for Kids; or Not, That is the question! oh, and is it ethical to research them in the ether?
Feb 4th
Last week I attended an interesting Market Research Society conference entitled Children – seen & heard . It was a mix of fact and opinion and about the children’s world, how it can be researched and some research results. I really enjoyed the first half and sure I would have enjoyed the More >
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
What makes a good Toy – I have the calculator!
Dec 7th
With holidays fast approaching why don’t you try putting the toys you want into this calculator.
If you score low then think twice. If you are very low in some sections have a good think about why you are buying the toy.
Most of all though don’t discount things that look a More >
Xmas / Holidays – Negotiating with the kids!!
Dec 4th
Part 1
It’s a stressful time for parents and by now they will all have had the dreaded “list” from their beloved offspring. I remember those days; months would be spent thinking about it, honing the list down to essentials and then adding the extras just in case I were More >
Nickelodeon’s new branding – or is it?
Dec 2nd
Have you seen Nick’s new branding? yes? well you must be in North America then!
Back in September, after reading about Nickelodeon‘s plans to re-brand and seeing the images I thought I’d wait a while before commenting on the marque and whether I believe it to be an improvement.
At the time More >
Get Your Products Reviewed By The Expert!
Dec 1st
Have you developed a kids targeted Brand?
Have you got a good idea that needs an opinion?
We will review all of your products for you.
Toys Value Calculator – Brilliant product and great marketing gadget!
Nov 30th
The best toy marketing I’ve seen this year, by a long chalk!
Well done UK toy company Worlds Apart! I think this is not only a good idea for the toy market but that World’s Apart have put marketing toys to kids on another level with their involvement. I want to More >
Celebrating Kids! – Sesame Street is 40
Nov 27th
Hoorah for Sesame Street!
This is something worth celebrating and not just for the fact that there will be a big licensing programme to exploit this anniversary, but for the years of fun and education brought to billions of children throughout the world. We have to thank the originators for a programme More >
Professional Services
Nov 23rd
Brands can no longer rely on customer loyalty
It was ever thus in the children’s markets!
See how all brands can benefit from children’s marketing techniques
See how we can help you
Terrific: Woolies set to make return to the High Street | Toy Industry | News by ToyNews
Nov 23rd
Woolies should never have shut down; it was a business in turnaround with a strong management team. The banks panicked and the rest is history.
This is a terrific brand which is too good to let go. The toy industry in the UK has been hit hard by it’s demise as More >
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
