Expertise in Engaging Brands With Children and Families.
Posts tagged kids advertising
Sexual images now an inescapable part of childrens lives, says psychiatrist | News.com.au
Mar 17th
Interesting article from Australia
What can be done about this? as they say, is the cat out of the bag?
I agree with the sentiments at the end of the article and that we should be aware of kids as they grow up and be sensitive to their own inquisitiveness.
Beware On-line for Kids; or Not, That is the question! oh, and is it ethical to research them in the ether?
Feb 4th
Last week I attended an interesting Market Research Society conference entitled Children – seen & heard . It was a mix of fact and opinion and about the children’s world, how it can be researched and some research results. I really enjoyed the first half and sure I would have enjoyed the More >
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Ethical kids marketing – Hungry Jacks breaks code with kids meal promo
Dec 23rd
Article exposing Hungry Jacks. Come on; Do the right thing!
Nickelodeon’s new branding – or is it?
Dec 2nd
Have you seen Nick’s new branding? yes? well you must be in North America then!
Back in September, after reading about Nickelodeon‘s plans to re-brand and seeing the images I thought I’d wait a while before commenting on the marque and whether I believe it to be an improvement.
At the time More >
Professional Services
Nov 23rd
Brands can no longer rely on customer loyalty
It was ever thus in the children’s markets!
See how all brands can benefit from children’s marketing techniques
See how we can help you
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
