Expertise in Engaging Brands With Children and Families.
Posts tagged childrens marketing
Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?
Jul 12th
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.
However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >
UK – NICE calling for ban on Trans Fats – at last!
Jun 22nd
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.
The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!
NICE is also pressing More >
Nick Clegg attacks Children’s advertising – so let’s get ethical!
Jun 17th
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.
Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.
Clegg told the Daily Mail: “…with children being More >
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Primark and the Padded Bikini – the full story!
Apr 23rd
As promised here is the whole article which appeared on the Retail Bulletin
Primark and the Padded Bikini – when “doing the right thing wins the day”!
Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark More >
Children in the Commercial World – The Value Engineers
Mar 23rd
Some very interesting words from a very interesting person, Dave Lawrence who definitely has children’s best interests at heart.
It is frustating that the two sides of the kids marketing debate are poles apart and no matter what anyone does the entrenchment remains and it’s much easier for politicians to jump More >
Quality free time puts kids on a positive path | Jammy Rascals Blog
Mar 22nd
Here’s a report on positive kids from the Honolulu Advertiser
It may seem blindingly obvious but we all forget to go back to basics when the pressure is on:
Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.
Advertising affects kids’ health, Expert to say
Mar 17th
A doctor is to recommend to a Parlaimentary committee in the UK restricting advertising to kids because of a possible adverse effect on health – full script below
I applaud all measures taken to protect children but I’m just not sure how this can be applied because the strongest inter-advertising More >
Sexual images now an inescapable part of childrens lives, says psychiatrist | News.com.au
Mar 17th
Interesting article from Australia
What can be done about this? as they say, is the cat out of the bag?
I agree with the sentiments at the end of the article and that we should be aware of kids as they grow up and be sensitive to their own inquisitiveness.
Positive Childhood: The Observer Kids Ethical Awards 2010
Mar 12th
This is a worthwhile cause and one that deserves awareness and recognition. Unfortunately the deadline is over for entries but the ethos should gain support and we should celebrate the nominees and winners!
The Observer Ethical Awards, in association with Ecover, have launched for 2010. Now in their fifth year the awards More >
Brandchannel | Welcome To The Jungle: Dora The Explorer Partners With Slash!
Mar 10th
It may seem an incongruous marriage, but it’s for charity and will be great fun- more of these please!
Brandchannel | Welcome To The Jungle: Dora The Explorer Partners With Slash.
Great kids Brands – Household Staples: Lego
Mar 5th
Image via Wikipedia
Apparently Lego has had a brilliant year and has announced increased profits – http://tinyurl.com/ygbzx4b
It is to me no surprise that consumers fall back on household staples in times of hardship and Lego is a brand at the top of the list when it comes to toys which mums are More >
Beware On-line for Kids; or Not, That is the question! oh, and is it ethical to research them in the ether?
Feb 4th
Last week I attended an interesting Market Research Society conference entitled Children – seen & heard . It was a mix of fact and opinion and about the children’s world, how it can be researched and some research results. I really enjoyed the first half and sure I would have enjoyed the More >
