Expertise in Engaging Brands With Children and Families.
Posts tagged advertising to kids
UK Toy Fair 2010 – Great advert for positive kids!
Jan 28th
This is what “being ethical” can be about!
Whilst we strive for the ultimate in ethics we forget that there is no such thing as ”perfection”. Many will say that being ethical means a healthy or green or cause related product, but I’m not sure; yes these are important but to me More >
Brands Escaping The Clutter – Learning from Kid’s Marketing!
Dec 24th
A holiday conundrum for you to ponder over the holidays!
Markets for all brands are cluttered.
Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!
It was ever thus in the More >
Ethical kids marketing – Hungry Jacks breaks code with kids meal promo
Dec 23rd
Article exposing Hungry Jacks. Come on; Do the right thing!
Half Price Children’s Marketing Book!
Dec 15th
SALE ON – HALF PRICE!
Download the Pdf version – save $£€’s
This is a PDF version.
Click here to purchaseMarketing Brands to Children – Ethically The book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain More >
Professional Services
Nov 23rd
Brands can no longer rely on customer loyalty
It was ever thus in the children’s markets!
See how all brands can benefit from children’s marketing techniques
See how we can help you
Marketing to Kids Ethically – Part 2
Nov 23rd
I was asked last week: “Is advertising targeted directly at children correct or not?”
I did think about it but I knew the answer I would give as it is the same every time I’m asked, and it has been asked on many occasions, most especially in recent years.
I believe that More >
