The Jammy Rascals Blog

Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”.

The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to More >

Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?

Jul 12th

I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.

However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >

childrens marketing, ethical marketing, kids marketing, marketing to children, marketing to children; kids, Nic Jones

UK – NICE calling for ban on Trans Fats – at last!

Jun 22nd

UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.

The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!

NICE is also pressing More >

childrens marketing, ethical kids, ethical marketing, Junk food, kids marketing, marketing to children, marketing to kids, Nic Jones

Nick Clegg attacks Children’s advertising – so let’s get ethical!

Jun 17th

UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.

Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.

Clegg told the Daily Mail: “…with children being More >

childrens marketing, ethical kids, ethical marketing, kids marketing, marketing to children, marketing to kids, Nic Jones

Mobile / Cell Phone Networks – Addressing the Elephant in the Room

May 23rd

What do Telcos think of Marketing to Children?

By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >

childrens marketing, ethical kids, ethical marketing, kids marketing, kids research, marketing to children, marketing to kids, Nic Jones

Primark and the Padded Bikini – the full story!

Apr 23rd

As promised here is the whole article which appeared on the Retail Bulletin

Primark and the Padded Bikini – when “doing the right thing wins the day”!

Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark More >

Bikini kids, childrens marketing, ethical kids, ethical marketing, kids bikini, Nic Jones, primark

Primark and the Padded Bikini – My article on Retail Bulletin

Apr 15th

Retail news, Primark and the padded bikini.

I’ve had an article published on Retail Bulletin!

It’s a comment piece on the Primark Bikini scandal

I’ll re-produce the whole article in the next few days but for now please follow this link:

ethical marketing, kids marketing, kids retail, Nic Jones, primark

The Coco Pops ad Kellogg’s should be ashamed of | Jackie Schneider | Comment is free | guardian.co.uk

Apr 7th

The Coco Pops ad Kellogg’s should be ashamed of | Jackie Schneider | Comment is free | guardian.co.uk.

Brandchannel | Nestlé Pitches In To Fight Childhood Obesity Worldwide

Apr 7th

via Brandchannel | Nestlé Pitches In To Fight Childhood Obesity Worldwide.

Great, I hope they follow it through.

It’s about “doing the right thing” when trying to be ethical with kids.

I hope they don’t muddle this up with lecturing and patronising, which is often the case.

Fingers crossed!

More >

Children in the Commercial World – The Value Engineers

Mar 23rd

Some very interesting words from a very interesting person, Dave Lawrence who definitely has children’s best interests at heart.

It is frustating that the two sides of the kids marketing debate are poles apart and no matter what anyone does the entrenchment remains and it’s much easier for politicians to jump More >

childrens marketing, ethical marketing, kids marketing, Nic Jones, value engineers

Quality free time puts kids on a positive path | Jammy Rascals Blog

Mar 22nd

Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.

Here’s a report on positive kids from the Honolulu Advertiser

It may seem blindingly obvious but we all forget to go back to basics when the pressure is on:

childrens marketing, ethical kids, ethical marketing, kids marketing, Nic Jones, positive childhood, positive kids

Positive kids update-Kraft to trim sodium levels in food products | Reuters

Mar 19th

Every step, no matter how small, is a psoitive one!

I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising!

From Reuters:

NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American More >

ethical kids, Food, Grocery Manufacturers Association, Junk food, kids marketing, Kraft Foods, marketing to children, marketing to kids, Nic Jones

Michelle Obama talking about obesity of children

Mar 19th

Here is the transcript of what Michelle Obama had to say to the Grocery Manufacturers Association, which I picked up from Lynne Sweet at the Chicago Sun Times

I am keen for all of us to put the pressure manufacturers to look at their products and what they put into them. By More >

Chicago Sun Times, ethical marketing, Food, kids marketing, marketing to children, marketing to kids, Nic Jones

Advertising affects kids’ health, Expert to say

Mar 17th