Brands Escaping The Clutter – Learning from Kid’s Marketing!

A holiday conundrum for you to ponder over the holidays!

Markets for all brands are cluttered.

Consumers are difficult to reach, they aren’t brand loyal anymore, they are difficult to find, they are fickle, they don’t use media like they used to and they can’t be found in masses anymore!

It was ever thus in the kids markets!
We love the headaches this can cause.
We love the cut and thrust, the flexibility and the “chase” to reach this audience.

Many years of building brands targeted at kids has made it enlightening to see today’s brand owners groaning under the strain of “keeping up” with their audience.
With the “adult” brands tThe techniques which have been honed over many years just don’t stack up anymore. The “science” has gone out of marketing. It’s now much more of an art, brands need to “know” their consumers in an intimate, interactive, conversational and tactile way.

Just like the kids markets!

We have always had to worry about shifting trends, about brands being “in” one week and “out” the next – it’s part of our art.
Our audience have had their own TV stations for decades, they are ahead of the curve with all things digital, they are consumers and consummate influencers in many markets already. We are happy to treat them with respect and to learn from them; not to force things on them and let them decide what goes and what doesn’t.

It surprises us when we hear that other consumers are now behaving the same way and that the brands don’t know how to handle it.

The solution – THINK KID!
Get your head into the “lateral thinking” space; understand “what a kid would do” and how it will affect your brand. Target your consumer as though they are kids; it’ll be enlightening!

Where to find the solution: http://childrensmarketingexpert.com/our-offer/training 

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