Expertise in Engaging Brands With Children and Families.
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UK – kids obesity – Ofcom to keep current HFSS restrictions
about 4 days ago - No comments
Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”. The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to reduce children’s exposure
Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?
about 2 weeks ago - No comments
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded. However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and devious and as such
UK government slashes spend on healthy eating campaign – and hopes brand owners will be more ethical!
about 3 weeks ago - No comments
The UK government has for the first time laid out its plans to slash the “Change4Life’s” £75m marketing spend and has said it expects brands to pick up the bill. In a speech yesterday (7 July) at the Faculty of Public Health annual conference, health secretary Andrew Lansley outlined plans for a responsibility deal “built
UK – NICE calling for ban on Trans Fats – at last!
about 1 month ago - No comments
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England. The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing! NICE is also pressing for further reductions
Nick Clegg attacks Children’s advertising – so let’s get ethical!
about 1 month ago - No comments
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood. Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children. Clegg told the Daily Mail: “…with children being bombarded by
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
about 2 months ago - No comments
What do Telcos think of Marketing to Children? By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of site. “What are Networks
Primark and the Padded Bikini – the full story!
about 3 months ago - 1 comment
As promised here is the whole article which appeared on the Retail Bulletin Primark and the Padded Bikini – when “doing the right thing wins the day”! Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark not only agreed
Children in the Commercial World – The Value Engineers
about 4 months ago - No comments
Some very interesting words from a very interesting person, Dave Lawrence who definitely has children’s best interests at heart. It is frustating that the two sides of the kids marketing debate are poles apart and no matter what anyone does the entrenchment remains and it’s much easier for politicians to jump on the back of
Quality free time puts kids on a positive path | Jammy Rascals Blog
about 4 months ago - No comments
Here’s a report on positive kids from the Honolulu Advertiser It may seem blindingly obvious but we all forget to go back to basics when the pressure is on: Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.
Positive kids update-Kraft to trim sodium levels in food products | Reuters
about 4 months ago - No comments
Every step, no matter how small, is a psoitive one! I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising! From Reuters: NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American
