Children's Marketing Expert. Ethical Kids Marketing.
Expertise in Engaging Brands With Children and Families.
UK – kids obesity – Ofcom to keep current HFSS restrictions
Jul 26th
Ofcom has announced it is to keep the current advertising restrictions on products high in fat, salt or sugar (HFSS) during children’s airtime and around programmes with a “disproportionately high child audience”.
The media regulator said it is “satisfied” broadcasters had adhered to the restrictions and regulations brought in during 2006 to More >
Facebook bows to pressure for “kids panic button” but do kids know theiy’re beeing groomed?
Jul 12th
I’m all for safety on-line and Facebook have done the right thing here, for which they have to be applauded.
However my key concern is that vulnerable teenagers are looking for friends on line; for people who “understand them”. Groomers know this and prey on it. Unfortunatley they are clever and More >
UK – NICE calling for ban on Trans Fats – at last!
Jun 22nd
UK – The NHS watchdog NICE is calling for trans-fats to be eliminated from food in England.
The artificial fats are often found in biscuits, cakes and fast food – but they can damage health and they are hidden – or at least not flagged in their marketing!
NICE is also pressing More >
Nick Clegg attacks Children’s advertising – so let’s get ethical!
Jun 17th
UK Deputy Prime Minister, Nick Clegg has attacked advertising to children and will today launch the UK government coalition’s new taskforce on children and families, which aims to improve childhood.
Among other issues, the taskforce is set to target ‘irresponsible’ advertising and marketing aimed at children.
Clegg told the Daily Mail: “…with children being More >
Mobile / Cell Phone Networks – Addressing the Elephant in the Room
May 23rd
What do Telcos think of Marketing to Children?
By using words most likely banned in the majority of sales and marketing silos and at most whispered in hushed tones by the coffee machine, I am raising a topic which is best left brushed under the rug, ignored and put out of More >
Primark and the Padded Bikini – the full story!
Apr 23rd
As promised here is the whole article which appeared on the Retail Bulletin
Primark and the Padded Bikini – when “doing the right thing wins the day”!
Last week was a good one in the world of children’s marketing; a week when the “right thing” was done by the young consumer. Primark More >
Primark and the Padded Bikini – My article on Retail Bulletin
Apr 15th
I’ve had an article published on Retail Bulletin!
It’s a comment piece on the Primark Bikini scandal
I’ll re-produce the whole article in the next few days but for now please follow this link:
Brandchannel | Nestlé Pitches In To Fight Childhood Obesity Worldwide
Apr 7th
Great, I hope they follow it through.
It’s about “doing the right thing” when trying to be ethical with kids.
I hope they don’t muddle this up with lecturing and patronising, which is often the case.
Fingers crossed!
via Brandchannel | Nestlé Pitches In To Fight Childhood Obesity Worldwide.
More >Children in the Commercial World – The Value Engineers
Mar 23rd
Some very interesting words from a very interesting person, Dave Lawrence who definitely has children’s best interests at heart.
It is frustating that the two sides of the kids marketing debate are poles apart and no matter what anyone does the entrenchment remains and it’s much easier for politicians to jump More >
Quality free time puts kids on a positive path | Jammy Rascals Blog
Mar 22nd
Here’s a report on positive kids from the Honolulu Advertiser
It may seem blindingly obvious but we all forget to go back to basics when the pressure is on:
Quality free time puts kids on a positive path | honoluluadvertiser.com | The Honolulu Advertiser.
Positive kids update-Kraft to trim sodium levels in food products | Reuters
Mar 19th
Every step, no matter how small, is a psoitive one!
I doubt I’ll say this too often but here goes: “well done Kraft” and I’m not being patronising!
NEW YORK, March 17 (Reuters) – Kraft Foods (KFT.N), the maker of Oreo cookies and Velveeta cheese, plans to cut sodium levels in its North American More >
Michelle Obama talking about obesity of children
Mar 19th
Here is the transcript of what Michelle Obama had to say to the Grocery Manufacturers Association, which I picked up from Lynne Sweet at the Chicago Sun Times
I am keen for all of us to put the pressure manufacturers to look at their products and what they put into them. By More >
Advertising affects kids’ health, Expert to say
Mar 17th
A doctor is to recommend to a Parlaimentary committee in the UK restricting advertising to kids because of a possible adverse effect on health – full script below
I applaud all measures taken to protect children but I’m just not sure how this can be applied because the strongest inter-advertising More >
